George at Asda has announced an exciting new partnership with the Missguided brand.
100 branches of Asda, one of the largest supermarket chains in the country, will start stocking the clothes of the online fashion retailer.
Buyers will also be able to access Missguided products online through George.com, according to Asda.
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Customers can expect to see blouses, dresses and ensembles, and more.
Asda remains one of the largest supermarket chains in the country and is one of the so-called Big Six in England.
Its rivals include Britain’s biggest grocer Tesco, as well as Sainsbury’s, Morrisons and budget favorites like Lidl and Aldi.
“We have already launched a number of third-party brands to offer their products online and in our stores, using our combined expertise to create a compelling customer proposition for young shoppers,” said George Vice President Zoe Matthews .
“The focus on testing and learning and agile processes has allowed us to do this quickly, leveraging each other’s lessons to continually improve the customer experience. “
Ms. Matthews then added, “We continue to expand the list of brands we are able to offer, with more exciting collaborations planned that complement our core business of George Fashion. “
The agreement between the two companies is part of Geroge’s larger strategy to partner with relevant brands.
Asda has already forged partnerships with exciting brands and designers like In The Style, Lee and Wrangler, Threadbare, Brave Soul and Girls on Film.
The clothes will be available online and in 100 branches, Asda confirmed.