A former reality TV star has sparked a shopping spree for a revealing “underboob” dress that costs less than fifty dollars.

British Island of love Star Zara McDermott sent a flurry of people looking for their wallets after sharing a series of sexy snaps wearing the bodycon lilac dress she designed for her new collection with budget e-merchant Miss Guided.

The bodycon outfit features a jaw-dropping cutout across the chest that reveals a significant amount of cleavage that is definitely not for the faint of heart.

While most of us would fear falling out of the risky dress, Zara’s photos seem to have convinced women to part with their hard-earned cash, as the star has told her 1.5 million followers that the dress “was selling fast”.

Although he only visited the brand’s website a few hours ago, there are only a handful of sizes left, which is a testament to the power of social media.

RELATED: Zara McDermott Slammed for Sharing 19kg Weight Loss Photo

“I see this dress in my dreams and the fact that I designed it makes it even better,” Zara wrote Tuesday morning.

“This is from my summer collection @missguided (commercial)… I can’t believe how fast everything sells. Thank you all.”

Comments on Zara’s racy photos, taken behind the scenes at a photoshoot for the collection, have been pouring in – with many calling the images “crazy.”

However, some questioned the need to exhibit such a large bust section.

“You are beautiful, but how do you stay inside?” a woman interviewed.

“I don’t understand why you feel the need to have your chest exposed all the time,” said another.

Most told Zara she looked “unreal” and flooded her comments section with fiery emojis and compliments.

“You are so beautiful,” one of them told her.

“I can’t even cope,” said another.

“You are so cute,” someone else wrote.

Other pieces of clothing in the collection were just as revealing, including an “extreme cutout swimsuit,” $ 30.99, and a “wrap-around miniskirt” with a matching “keyhole mesh top”.

Zara appeared on season four of the UK dating show in 2018 and has since forged a successful career as an influencer and fitness model.

She regularly shares photos wearing extremely racy outfits and is currently dating. Made in Chelsea star Sam Thompson.

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