Investors from Great Britain will have the opportunity to experience the benefits of doing business in Sharjah through a special business-to-business (B2B) forum hosted in the country’s capital, London. Organized by Sharjah Investment and Development Authority (Shurooq) Under the “Sharjah Day” banner, the April 8 event will present important opportunities for UK investors and businessmen in Sharjah, with a focus on the many projects managed by Shurooq.

The Sharjah Day in London, UK aims to attract UK businesses operating in health, environment, tourism, logistics and education to the emirate, which is billed as offering numerous benefits and incentives to potential UK investors.

Sheikha Bodour bint Sultan Al Qasimi, President of Shurooq, will deliver a keynote address at the forum which she will use to highlight Sharjah’s business-friendly environment and its unique attractions, which have made the emirates a preferred regional investment destination.

Abdul Rahman Ghanem Al Mutaiwee, Ambassador of the United Arab Emirates to the United Kingdom, will also deliver a speech on Sharjah Day, which will be followed by a speech by Lord Clement-Jones, Managing Partner of British DLA Piper, a great law firm with significant interests in the United Arab Emirates.

HE Marwan bin Jassim Al Sarkal, CEO of Sharjah Investment and Development Authority (Shurooq) said; “The UAE enjoys close relations with the UK in a wide range of areas, which is reflected in the economic and trade cooperation between the two countries. Trade between the UAE and the UK reached AED72 billion, two years ahead of the predetermined date for reaching that level, prompting the two countries to strive to double the trade volume to around 153 billion AED by 2020. “

Al Sarkal added that economic cooperation between the UAE and the UK is not limited to trade and business transactions, but also includes other sectors, such as tourism and aviation. There are 170 weekly flights between the two countries, with over 50,000 Emiratis visiting the UK each year. These and other factors, she said, will pave the way for expanding the avenues of cooperation between the two entities.

“There are 4000 UK companies currently operating in the UAE and we are seeking through this forum to attract more UK companies and businessmen to work in Sharjah by familiarizing them with its thriving investment environment and highlighting its future growth opportunities in various sectors, especially within the emirate’s current and new project portfolio, ”said Al Sarkal.

In addition to his opening speech, Al Sarkal will also make a brief presentation on Sharjah Day which will describe Shurooq projects and the gratifying returns the authority can offer potential UK investors, particularly in the tourism investment sector, with a specific focus on unique projects such as the Mleiha Archaeological Center, ecotourism and the waterfront of Al Majaz Sea.

The B2B Forum will host a panel discussion moderated by Oliver Cornock, Editor-in-Chief of Oxford Business Group, in the presence of HE Khalid bin Butti Al Hajri, Managing Director of the Sharjah Chamber of Commerce and Industry, Khaled Al Huraimel, CEO by Bee’ah. ; Ahmed Al Suwaidi, Head of Commercial Investments Section, Sharjah Economic Development Department, Hussein Al Mahmoudi, CEO of AUS Enterprises; Dr Abdul Aziz Al Muhairi, Director of Sharjah Health Authority and Sharjah Healthcare City; Lalo Samuel, Chairman of Kingston Holding and James Moffatt, CEO of Lamprell plc.

The session will highlight a number of UK business success stories and how they have made the most of the encouraging environment to achieve significant growth in a short period of time. This will be followed by meetings with representatives of British organizations interested in investing in Sharjah to discuss ways to facilitate the launch of their businesses in the emirate, including the different forms of support they can benefit from.

(Press release)

“Sharjah-UK Ties” (Emirates News April 10, 2016, Dubai One TV)


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