This Trojan Condoms promotion could give you a whole new reason to wash your hands in quarantine.

Instead of sexing with your ex, DM is branding her on Twitter. Include some vegetable emoji – not radishes, naive people! – with the hashtag #SextUsInstead for a chance to win exciting adult prizes.

You can find out more in this presumably SFWFH video, but if Junior takes a peek at the clip over your shoulder, it might not be so sure:

Trojan brand lubricant and vibrators! During long days and nights of social isolation, they just might come in handy.

Trojan will choose the winners at random and distribute the prizes while supplies last. Developed with 72andSunny New York, the campaign was inspired, we are told, by the New York City Health Department guidelines on sex and the coronavirus. (“You are your safest sex partner, ”he proclaims – pointing out theirs.)

“We knew the quarantine weeks stretched across the country, the temptation of physical affection, even from an ex, wouldn’t be far behind,” 72andSunny creative director Peter Hughes told Muse . “’Sext us instead’ is a reminder to stay home. It can be difficult and tempting, but it is for everyone’s benefit. Trojan is here to make this alone time more enjoyable. “

This marks the latest cheeky push from the client-agency team. Other notables include a Big sexy album with velvety Trojan Man vocals (gets you in the mood, for something), and a billboard made of chewing gum (a sharp but disgusting statement on sexual shame metaphors).

CREDITS

Brand: Trojan Brand Condoms
Creative Agency: 72andSunny New York
Social agency: Razorfish
Media agency: Wavemaker
Public relations agency: Edelman





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